YashNath.
About

Product thinking grounded in customer behavior and business impact.

I’m Yash Nath, an e-commerce product manager who enjoys turning ambiguous customer problems into clear priorities, testable ideas and shipped improvements.

My work spans conversion optimization, checkout and payments, customer retention, platform operations and cross-functional product delivery.

I currently support MPar & Co as a freelance Product Analyst, helping structure product research, requirements and decisions. Previously, at Mamaearth I worked with engineering, design, marketing and business teams to improve buying journeys and support the Honasa multi-brand commerce expansion. At Zypp Electric, I managed product workflows serving a 15,000+ vehicle fleet and improved rider-facing experiences.

I’m most useful when a business knows something in its digital journey is underperforming but needs a structured way to diagnose the issue, align stakeholders and move toward a measurable result.

Hire me on Upwork ↗View résumé
How I work
1

Start with the friction

Clarify the customer problem, business impact and evidence before discussing features.

2

Make the decision measurable

Define baselines, success metrics, guardrails and a practical learning plan.

3

Document for execution

Translate direction into requirements, edge cases, acceptance criteria and ownership.

4

Close the loop

Validate quality, review outcomes and turn findings into the next priority.

8%checkout improvement
10%higher payment success
7%site conversion lift
60%faster store launches
Capabilities

Commerce expertise with delivery discipline.

Commerce growth

CRO, funnel analysis, checkout, cart, payments, retention and customer journeys.

A/B testingGA4MoEngage

Product leadership

Discovery, prioritization, PRDs, roadmaps, stakeholder alignment and success metrics.

PRDsRoadmapsResearch

Delivery & platforms

Backlog management, Jira, QA, UAT, and Shopify, Magento and Contentful store operations.

ShopifyMagentoContentfulJira

Let’s improve the journey your customers already take.

Available for focused audits, product documentation and commerce improvement projects.

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