01 / Diagnose
Conversion & funnel audits
Find customer drop-offs across discovery, product, cart, checkout and payment using structured journey and analytics reviews.
Available for e-commerce projects
I turn e-commerce friction into measurable growth.
Product strategy, conversion optimization, checkout, payments, retention and Shopify/Magento store operations for D2C brands that want clearer decisions and better customer journeys.
Current freelance Product Analyst at MPar & Co · Experience across Mamaearth, BBlunt and Zypp Electric.
8%checkout improvement
10%higher payment success
7%site conversion lift
60%faster store launches
How I help
Focused support across the commerce funnel.
From diagnosis to documented requirements and delivery, every engagement is tied to a customer problem and a measurable outcome.
02 / Design
Checkout & retention
Turn friction into prioritized hypotheses, experiment plans and customer journeys that teams can ship and measure.
03 / Deliver
Product execution
Bring clarity to commerce initiatives through PRDs, roadmaps, backlog management, QA, UAT and cross-functional coordination.
Selected work
Commercial outcomes, not vanity deliverables.
Mamaearth · Checkout
A faster path from cart to order
Designed and A/B tested checkout changes based on journey friction and measurable hypotheses.
+8%
Shopify · Store improvement
Sharper storefront and funnel decisions
Support Shopify and Magento teams with customer-journey reviews, merchandising logic, analytics requirements, QA and prioritized CRO opportunities.
Audit → Action
Payments · Reliability
Improving successful transactions
Integrated and validated payment gateways across critical checkout scenarios.
+10%
Retention · Growth
Page-specific customer journeys
Developed targeted interventions shaped around customer context and funnel stage.
+7%
Honasa · Multi-brand commerce
A reusable stack for faster brand launches
Helped build a common commerce architecture and launch BBlunt.com, creating a repeatable path for new brands.
60% faster
Experience
Built inside fast-moving consumer businesses.
I combine commercial thinking, analytics and hands-on product delivery.
Jun 2026–Present
Freelance Product Analyst · MPar & Co
Support product analysis, requirements, research and decision-making for current client initiatives.
2024
Product Manager · Zypp Electric
Managed product workflows supporting 15,000+ fleet vehicles and redesigned rider experiences.
2022–2023
Associate Product Manager · Mamaearth
Led checkout, conversion, retention and shared commerce-stack initiatives across teams.
2022
Product Management Intern · Mamaearth
Improved payment success and helped launch BBlunt.com from the ground up.
Have a store problem worth solving?
Send me your site and the friction you are seeing. I’ll explain how I would investigate it.